Advertising & Marketing Opportunities
We believe in offering a wide variety of options for our members to share their business! Whether you are engaging in group discussions, sharing your knowledge through a guest blog, or hosting a Take Over Tuesday, we feel strongly in helping you share your expertise and help educate the small business community.
Submit Your Business To The Holiday Guide!
We're excited to be partnering with some great placement students at Sheridan College in order to publish our interactive 2021 Holiday Gift Guide! Interactive Catalog to be released October 10th 2021!
Distributed to our mailing list of over 7200 local business owners, shared in our active group, and displayed across our websites, affiliate websites and social media platforms.
Product Submission For Product Based Businesses
Products curated for the catalog will be included for FREE in order to support local product based businesses. All businesses included in the catalog will receive a FREE promotional graphic for use across their social media platforms featuring the catalog page your product is featured on. Products will also be linked to your online store through our interactive catalog.
Marketing Options For Advertisers
Limited affordable advertising options are available in quarter page, half page advertisements, or full page “advertorials” featuring your business in a magazine article style format.
Pricing starts at $200 for a quarter page advertisement, ad design included if requested.
Submission Deadline: September 19th 2021 11:59pm
The design and publishing of this gift guide will be a great experience to help teach the next generation of designers print layout, marketing skills, and print set up. Advertising dollars will be used to print hard copies that can be distributed to the community and towards online advertisements promoting the final guide (and help boost some local businesses holiday sales!)
This is our first year publishing our gift guide through Small Business Ontario, that said we'll be sending the guide out to our member list of about 7200 people (we currently have an average 27% open rate and a 15.02% click rate for our email campaigns)
The guide will live on our website and be fully interactive (with links to all businesses included and forwarded to the businesses shop pages) We also will be creating and sharing custom social posts for each advertorial and category in the guide throughout the month of November.
Paid advertisements for the catalog will run through Google Ads, Facebook, Instagram and LinkedIn from October 24th to December 4th. Our budget for the ad dollars is 80% of all advertisements sold in addition to an initial advertising investment.
Our group has a variety of advertising and marketing options for our members and we regularly encourage the small business owners in our group to pour their efforts into genuine connections with each other. Referrals are a beautiful thing and the backbone of a lot of small business success stories.
Opportunities Available:
Take Over Tuesday
Guest Blog Posts
Directory Listing
Newsletter Listing
Social Media Sharing Options
Schedule Your Take Over Tuesday
Take Over Tuesdays are your chance to take over the group and share your story! With a few guidelines, these have been proven as great ways to educate our community about your business while sharing your journey as an entrepreneur, and inspiring our group members.
Guidelines For Take Over Tuesdays:
3-5 Posts in a variety of formats (video, text, lives)
Ask questions and share your experiences.
Facebook Group Rooms are available as well.
Use this as an opportunity to connect, rather than just promote.
SHARE & CONNECT ON SOCIAL
Share your business with our social media following and members of our community by tagging @SmallBusinessOntario in your posts or by using #SmallBusinessOntario.
